Screen Shot 2014-09-22 at 1.56.10 PMVisual Merchandising and Display,point of purchase

When designing, the following checklist may be helpful because it asks all the questions that the unit will be expected to answer.

 

2… Point-of-Purchase Display: Trade Talk appliqué

Post and answer definitions

blind embossing

die cutting process embossing

hot stamping
injection molding techniques injection molding tool lamination
layering
papier-mâché
paper sculpture

352

paper sculpture

 permanent unit

point of purchase (POP)

point-of-purchase advertising institute (POPAI)

rubber mâché

semipermanent unit

sonic seal

promotional, or temporary, unit

thermoplastics

thermosetting plastics

tie-ins

vacuum forming process

2…

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