Visual Merchandising and Display,point of purchase
When designing, the following checklist may be helpful because it asks all the questions that the unit will be expected to answer.
2… Point-of-Purchase Display: Trade Talk appliqué Post and answer definitions blind embossing die cutting process embossing hot stamping 352 |
paper sculpture
point of purchase (POP)
point-of-purchase advertising institute (POPAI)
rubber mâché
semipermanent unit
sonic seal
promotional, or temporary, unit
thermoplastics
thermosetting plastics
tie-ins
vacuum forming process
2…
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